SEO, or Search Engine Optimization, is the process of fine-tuning a website so that search engines can better comprehend it and rank it higher in organic search results pages.
This entails a number of web design and off-site tactics for driving traffic and improving a site’s organic presence on the internet.
SEO has always been an important component of digital marketing. Although methods have modified as search engine algorithms have advanced, optimizing a website so that search engines (and, more crucially, visitors) can access and comprehend it remains a viable method.